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Deploying AI in 2024? Here’s Where Retailers Should Focus

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Deploying AI in 2024? Here’s Where Retailers Should Focus Bob.Keaveney_u64t

When generative artificial intelligence started making headlines in 2022, IT decision-makers in the retail industry took notice. According to new research by Google Cloud, about 75 percent of U.S. ITDMs in the retail sector believe that the technology “can be practically deployed in their business” and that it will impact their industry this year. Generative AI is expected to drive this impact across five key areas in 2024: customer service automation, conversational commerce, product catalog management, creative assistance and internal development support.

ITDMs must consider a variety of factors to select the right technology for each use case.

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