The effects of the pandemic have caused online retail to grow significantly. While social distancing restrictions continue to complicate the in-store experience, 76 percent of retailers said that their online sales were up from Thanksgiving to Cyber Monday, according to Digital Commerce 360.
Despite the convenience and safety of e-commerce, many shoppers are still drawn to getting an in-person experience with a product before purchase. 2D pictures attached to inventory listings can be enticing, but shoppers still crave a better understanding of what the product will be like once it arrives at their doors. To bridge the gap, companies can leverage 3D solutions capable of creating accurate, interactive models on demand.
Here’s what retailers need to know about leveraging 3D to enhance the customer experience — and ultimately drive increased sales.
3D Imaging Helps Bridge the Gap to AR and VR
For many retailers, the rise of augmented and virtual reality offers potential for online engagement. As noted by Forbes, however, delivering on the promise of these technologies depends on both the physical devices used by consumers and the upgrading of mobile networks at scale. For industrial or educational applications, AR adoption offers significant value when paired with dedicated infrastructure deployment — for retailers, the variability of customer connections and last-mile metrics can frustrate AR efforts.