For retailers, mobile point-of-sale (POS) hardware works in tandem with cutting-edge applications to expedite checkout and provide the most up-to-date data on inventory. Consider this phenomenon the modern cost of doing business.
So, just what POS hardware are stores using to make customers’ checkout experiences smoother? And what data are retailers gathering from these solutions? Read on.
Why Retailers Are Modernizing Checkout
It would be impossible to talk about modernized checkout without first discussing why it has become so necessary. “The pandemic resulted in a loss of foot traffic, lost ability to engage with customers and an increased focus on e-commerce,” says Wali Azim, CDW’s district sales manager for the Pacific Northwest.
Consequently, the pandemic became a boom time for online shopping, and with that, “there was a need to create some kind of consistent customer experience across all engagement channels, online and offline,” Azim adds.
As a result of doing so much online shopping, “today’s consumer is more educated than ever,” Azim says. “In a retail environment, being able to make a sale quickly is key because even while a customer is in your store, they can buy online from another retailer.” And people definitely don’t want to wait in line anymore: “If they go into a store at all, it’s for a very particular reason, but the minute they find what they want, they want more of an online checkout experience.”
