Consumers are returning in droves to America’s retail stores. That’s good news for traditional brick-and-mortar brands, which make more money from in-store transactions than from online shopping. But how ready are they to welcome customers back?
Many retailers are concerned that post-pandemic consumers, accustomed to the point-and-click simplicity of online shopping, won’t be patient with clunky in-store experiences. Improving that experience will be a key topic of conversation as the nation’s retailers gather next week in New York City for NRF 2023: Retail’s Big Show.
Andy Szanger, CDW’s director of strategic industries, says building delightful experiences for customers requires retailers to focus on three key pillars: inventory management, store productivity and reducing friction at the point of sale.
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