IT leaders are at the forefront of transforming shopping experiences and operational efficiency in retail. And 2025 is the year that futuristic visions will become a reality in-store. “AI will shape customized shopping, in both conscious and unconscious ways,” says Kate Ancketill, CEO and founder at GDR consultancy. “Consciously, consumers will very soon engage their personal AI to agentically search the web to find the best deals.”Artificial intelligence will grow more powerful as a force behind the scenes. AI could even perform “psychometric mapping of personality types to the selection of items you see” as is the case with Psykhe AI, Ancketill explains. This level of data brings the retailer and customer journeys closer than ever before.
Here are the three key retail trends emerging this year: unified commerce, AI-enabled customer experiences, and advanced loss prevention and payment card industry compliance measures.
Click the banner below to learn about comprehensive IT solutions modernizing the retail experience.