Retail’s Big Show is back, and it’s expected to draw 40,000 attendees and feature over 175 sessions, 1,000 exhibitors and 5,000 brands. It continues to be a central hub for industry professionals and thought leaders to get a look at the future of retail.
By now, retailers have done the work to “unify the data behind the scenes and help meet their customers where they are and where they want to be,” says Andy Szanger, director of strategic industries at CDW. The conversation about artificial intelligence is also getting more specific as retailers explore the solutions, test use cases and “really start to reap the benefits,” he says.
As retailers become more comfortable with emerging technology, they’re also getting more creative. “We’ve started to see people using iPad cameras with AI to count inventory and embrace digital shelf labels,” says Gina Cox, senior retail IT adviser at CDW. Retailers such as Walmart have started to mandate radio frequency identification (RFID) while others experiment with ambient Internet of Things (IoT) technology.
Unified commerce, virtual humans, computer vision cameras and AI-driven product discovery are a few of the core technologies that will be highlighted this year at NRF 2025.
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